INTERNET MARKETING's Pidgeon carries good news for local Port Macquarie businesses!

INTERNET MARKETING is a highly complex and uncertain area of online marketing and is necessary to everything that you are planning to do for your business. But the catch for lots of people entering the world of INTERNET MARKETING is that Google keeps making changes, so you need to understand each one of the past updates in order to be readied for the future, and the new changes in Pidgeon herald some interesting news for local Port Macquarie businesses.

Already we have had Google Panda, Penguin and Hummingbird, but among the most recent addition is Pidgeon, and it has actually made a lot of rather subtle changes that is very important to get your head around if you are trying to tackle INTERNET MARKETING.

So, if you don't already know, Panda was the first major update within this series, and it laid the foundation for what Google considered becoming a 'good website' and punished those that were not structured well. Penguin then came and started attacking all the dodgy sites that are using underhanded techniques or struggling to buy links-- it pushed again towards websites must 'earn' a positon rather than buy one.

Hummingbird added a new feature to the game and made us all count on the need for 'responsive design' and recognise the way that the modern user browses the internet. So this brings us to Pidgeon. Hopefully, you can see the theme that has been building-- Search Engines reward those deserving. Pidgeon caries on the tradition, but it takes it even further and helps the locals too!

Essentially Pidgeon has established a higher focus upon the importance of local search results to any search queries. What does this mean? Well let's consider two companies, one is a small local Port Macquarie business, has been around for decades, and is attempting to increase their INTERNET MARKETING. The other is a new franchise store from a company that has 100s of outlets around the country.

Previously, the smaller local Port Macquarie store would be struggling with INTERNET MARKETING because they would ought to match the budget of the larger company. This meant that many small businesses were just discontinuing on INTERNET MARKETING or wasting their money and time. With Pidgeon, a search in Port Macquarie, is now more likely to rank a local Port Macquarie business as a high result compared with one with a national office elsewhere.

So INTERNET MARKETING's new Google update is one to really understand so that you can get the best away from your business!

If you want to drive your INTERNET MARKETING campaign to a whole new, fantastic level, then I recommend going to Internet Marketing Experts Port Macquarie, call 1300 595 013 or visit at www.internetmarketingexpertsPortMacquarie.com.au