Digital SEO Marketing Port Macquarie - Facebook Ads Lessons to enhance your Impact

Digital SEO Marketing Port Macquarie  is not as simple as designing a website there are of lots of different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is for this reason I intend to share with you a few lessons that I have learnt about Facebook Ads. Why Facebook ads? Because Social media is necessary to Digital SEO Marketing, and because there are numerous facts about Facebook Ads that I wished I knew when I initially started investing with them.

Lesson # 1 - Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As we all are probably aware, most of Facebook users are young, and younger markets practically only use mobile devices. Recent figures from Facebook indicate that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does rely on your audience, but even though you are targeting at an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this possibility.

What this means is just because you may be on a laptop when you develop and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means see to it you look to make sure the ad works for mobile in the preview, and you explore the amount of ads you want aimed totally to 'mobile.

Lesson # 2 - Location, Location, location-- Don't waste your money

If you have made a Facebook ad before you would know that you will need to select a location. So if you are a local Port Macquarie Business then you will want to set the location to Port Macquarie. It just makes good sense, right?

But what quite a few people overlook is that they choose by default the option for "Everyone in this Location".

So I would like to mention to you what that actually means.-- 'everyone in this location' means every person in whose Facebook says that they are actually in Port Macquarie  will be possibly targeted by your ad. This is pretty specific, but still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose whether you want people who live in Port Macquarie, or even just people visiting.

So depending on your business, you may want to be targeting people that are visiting or even on holiday in Port Macquarie. By selecting the option for this you can make sure you are getting in touch with the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your effort.

But what it also means that if you just keep choosing 'everyone in this location' then you are by default wasting a few of your ad's reach on people that are just visiting.

So do not forget this option exists, and have a think about what options are likely to benefit your business.

Lesson # 3 - Image v Text

This is something that I really needed to remember when first starting. Facebook Ads must contain no more than 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you should ensure that that you have a nice image in your ad and your font isn't too large.

One thing that I often use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of just how much text you are making use of in the ad.

So be certain to keep this in mind and your ads will have more results, and less automatic turndown by Facebook.

Ideally these few ideas and pieces of advice will help you to save some effort, time, and even some money when it comes to Facebook ads and your Internet Marketing attempts in Port Macquarie.

If you are looking increase your Internet Marketing campaign even further, then call Internet Marketing Experts Port Macquarie  on 1300 595 013 or visit, www.internetmarketingexpertsPortMacquarie.com.au.