Internet Marketing Port Macquarie - What will 2016 hold for local business?

Internet Marketing Port Macquarie is a perplexing task, and as we get into 2016, people are in a frame of mind where they reflect back on the year that was 2015, and try and work out what life holds in store for them later. This is of course, challenging. You can never ever find out what is around the corner, but if you figure out the important parts of the past and look for patterns you can get a better comprehension. This is specifically true for SEO. I wish to try and point out to you just some of the major news that have been emerging in 2015 throughout the Port Macquarie SEO market and the globe. From this hopefully together we can try and determine where to focus our efforts, this will be especially useful if you are a local Port Macquarie business.

Think Local

This is the biggest developing trend and it is going to keep increasing in importance. This means that if you are an Port Macquarie company and you are looking for local clients, then this is wonderful. Starting with the changes from Google Pigeon, we saw a developing trend that local Port Macquarie searches were actually ranking higher than business with national headquarters, or even spots on the other side of the city. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more taking into consideration the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also thinking about the My Business API as well as other things Google has been up to in 2015 will likely prove that they are spending more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be surfacing even more in 2016, so watch out for them to help with your local search efforts.

Local-boosting tech patterns

There are a few technology areas which are very quickly growing abroad and are beginning to emerge in Australia and it won't be very long before they gain interest in Port Macquarie.

Mobile wallets

Society is getting more and more used to lugging around less money and slimmer wallets. Particularly with the worldwide sweep (or swipe) of PayWave or PayPass over the past few years and other easy 'contactless' paying technologies we are moving towards mobile wallets. This will mean 2 points for a local Port Macquarie business. 1- you need to be observing growing patterns, and make certain you have the capacity to actually let people pay - as an example, if you are yet to obtain a PayWave or RFID reader for your ship, then get one. And 2 - you can start taking advantage of the mobile nature of paying. This means advertising, coupons and other fantastic deals that you can send to people on their phones and therefore instantly into their wallets.

Beacons

Beacons are a thing that has had expanding use overseas and we are finding them locally now too, but they are practically other ways of getting offers to people locally. It works through Bluetooth, and even a free Wi-Fi, and it merely provides information or a discount to people who link or sign up to the Beacon. This means that people at your Port Macquarie store, or even taking a walk past the area will be given more incentive to actually enter the store and make a purchase. It's a smart advertising and marketing tool that will continue to grow in 2016, but I wouldn't be surprised if technology and innovation changes this even further throughout the year.

Aps

We also will see even greater use of Aps such as Snapchat and Periscope for unconventional ways such as advertising. This has been seen in America with national projects run by Dunkin' Donuts and Taco Bell using these aps. It is amazing how people can keep reinventing ways to get their company out there, and the same can be done for your local company in Port Macquarie. Be creative and even searching for what people have done, especially when it comes to social media - if you see something you like, remember of it and find a way to integrate a similar idea into you own project.

My final pieces of parting suggestions - and these are things that you can do at this moment, today - would be to sign up to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Choose one you don't have for your business yet and start a new campaign to reach a new audience. As you reach new people, you will grow your credibility at a local Port Macquarie level, and also boost your authority and perhaps even become an useful resource for people. This goes towards your local SEO efforts which are key in 2016. So you will probably notice that the future actually looks great for Local businesses with trends and technology pushing for even greater interaction at a 'community' level. This is great for Port Macquarie businesses, and so I hope that you are as excited as I am. With that in mind, if you are lo9oking for more SEO advice, or are wanting to boost your SEO efforts, then contact Internet Marketing Experts Port Macquarie on 1300 595 013 or visit, www.internetmarketingexpertsPortMacquarie.com.au