Digital SEO Marketing-- The Battle to discover what Google is 'not providing' you.

Digital SEO Marketing is a tricky and intricate area, and one of the ways that helps make it even tougher is the way that Google is making it tougher to find information. I am not typically one to fuss about the way that Google develops-- generally they are moving to get the SEO 'game' a more trustworthy a worth driven market, but some things are still frustrating. So what am I complaining about here? Well allow me to try and clarify it this way.

Irrespective of how you plan to structure your keyword research, it all begins with a certain core principle, one that you need to build by checking out your metrics and Google Analytics.

The thought is that from this key idea and keyword, you then set up a seed list of terms, expanding through interrelated terms and synonyms of your primary concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, online marketing and other considerations.

At one point, Google was willing to make all of its searcher keyword data available free of charge to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now performs.

Google has opted though that they are going to decrease the access to the data produced by specific searchers. This consists of those who are logged into a Google account such as Gmail and Google+, in addition to anyone using recent updates of Mozilla Firefox. The secure searchers are shown in the search result site's domain including 'https' rather than 'http'.

As explaining by the Not Provided site, www.NotprovidedCount.com, this impacts an ever increasing amount of data, being upwards of 80 %. This means that the days of easy and free access to marketing reports through Google Analytics accounts are at an end. Rather, you will need to invest in a Google AdWords advertising account so as to use Google's proprietary information.

There are a variety of good keyword analysis tools in the market in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it seems that an SEO company may be just one of the quickest ways to learn the real metrics for many industry areas. The main issue that is raised by this is how it has an effect on the small businesses in Port Macquarie that are trying to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense. Where this goes next in 2016, only time will tell. But if you are looking out for more information on ways that you can try and get more accurate information and metrics that will actually help you, consider approaching an SEO Agency. Every agency is different, so do some analysis and find one that is best for you. For example, you can contact my SEO firm, Internet Marketing Experts Port Macquarie on1300 595 013 or visit, www.internetmarketingexpertsPortMacquarie.com.au