Mastering the Call to Action
Digital Advertising in Port Macquarie means nothing if you don't know the best ways to
use your Call to Actions or (CTA's), because a Call to action may possibly be
the easiest way for you to produce a lead. It can make or break depending upon
how weak or strong your CTA is, and so I wish to give you a few tips to make
sure that you are doing the best you can to grow your brand and produce those
necessary leads.
Wording
Really simple,
stay clear from common words that are going to make you seem desperate or like
you are pushing for a sale. For example, picking between the words, 'buy' and
'shop' as a CTA, one might think that they both mean the same thing. But you
will have to understand that many people on the net often avoid commitment,
therefore subconsciously even there is a inclination for customers to think
that the phrase 'buy' is closing them into something, though 'shop' is a way
for them to learn more details. The issue I am aiming to make is that you
really should consider the wording and avoid words that have unforeseen
consequences.
Shape and Colour
It may seem
strange, but Shape and colour of your CTA can affect its success. In the world
of Digital Advertising there have been a variety of studies into the concept of
design and its affect upon a customer's perception, and essentially one theory
claims that curves are the most effective way to go. So, if you intend to try
and optimise even more, think about making the button for your call to action
curved, rather than a rectangle.
Now, colour,
this is a further area that there are a few theories on. Some people will have
you believe that green is wonderful because it indicates 'go', but to keep away
from red because it is 'stop', or that blue is calming so it may make people
more relaxed ... Ultimately there really isn't any conclusive evidence to
suggest one option over every other, so just opt for what works best for your
style. One point that I will discuss though is that you should be aware of the
font size and colour-- If you want your digital advertising to be most
effective in the Port Macquarie area, it is a good idea to try and make it
different from the rest of your content, but don't go too crazy.
Location
Where your call
to action is placed is quite important to digital advertising results.
All that I
suggest by this is see to it that you don't have it tucked away
behind-the-scenes somewhere, or that you have way too much text that is
convoluting the Call to action.
Finally it all
comes down to finding out the combination that works for you, remember your
wording, shape, colour, size and placement of your brand's Call To Action, and
when you bring all the factors together just think basic and think about your
consumer.
Upgrading your
Online Sales with good CTA's.
If you would
like to improve your digital marketing strategy in Port Macquarie or just want
know more about CTA's then feel free to give us a call on 1300 595 013 or visit
our website: www.InternetMarketingExpertsPortMacquarie.com.au.
This piece is
written with a couple of tips in mind, and it originates from a fair bit of
research and development, but we would enjoy to hear some of your tips and
feedback! So if you have been battling with CTAs, have found something that
works, or even know of a colour that works for you, let us know, or want a few
free tips contact us on 1300 595 013.
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